Our Story
Based in Cairo, it is in a pivotal location to serve the region, effiCXy was founded on Passion & Experience by a team of passionate professionals offering a near century of collective experience in the outsourcing field.
The company name effiCXy comes from the combination of the two words “Efficacy” and “Customer Experience.”
efficacy [ ef-i-kuh-see ], noun, plural ef·fi·ca·cies: is the capacity for producing a desired result or effect; effectiveness.
Customer experience (CX for short) is the perception of your customers’ experience with your business or brand. Every time a customer interacts with your brand and everything your business does, it has an impact on how your customers perceive your business.
efficacy + customer experience = effiCXy
The name is set to reflect the main vision of the new company. At effiCXy we strive to help our clients design their customers’ journeys, providing the best experience and doing this effectively and efficiently. We position ourselves as the most efficient partner to manage our partners’ customer experience. We do everything right and on time for our employees, partners and vendors.
We are keen to partner with local and regional organizations offloading the activities of designing and managing customer experience and back-office activities, allowing our partners to focus on their core business and continuously providing them with business insights and customer feedback to encourage continuous improvement.
We strive to be the Go-To place to work in
We endorse continuous improvement
We prioritize ethics, transparency, and inclusion
Our Core Values
Passion
We perform every activity with grit, dedication, and passion for delivering outstanding results to our clients
Innovation
We distinguish ourselves with our capacity to create and introduce new technologies and methods
Integrity
Ethics is the main formula in our code of conduct. We have the courage to do what is right when it’s not the easiest route
Customer Focus
Our clients are at the center of the business. We build long term relationships with our clients. Respect, trust, and collaboration are the keys to customer focus
Collaboration
We build partnership and foster teamwork to find the best solutions, backed by open honest and respectful cooperation
Trust
We say what we mean, keep our promises, and treat others with respect